New look for Transgrid unveiled

Acting CEO Brian Salter said Transgrid’s last brand overhaul was more than 25 years ago.

“Our former logo was introduced in 1995 and a lot has changed since then, with the shift to renewables now picking up at lightning speed. As our energy system undergoes rapid and enormous changes our brand is also evolving to better reflect the critical work we do and our aspirations as we lead the transition to a clean energy future”, Brian said.

The new brand tagline focuses on People, Power and Possibilities.

“For more than 70 years Transgrid and our predecessors have played a key role in powering NSW and it is our people that continue to provide an essential service to customers and communities.

“Every day we are making a better power system for Australians and we are building new infrastructure that will enable the connection of more renewable energy. We are embracing new technologies and driving innovation to create new possibilities,” he said.

“People, power and possibilities have always been core to who we are and what we do but this new brand has been designed to reflect what’s at the heart of our organisation; reliability, innovation, and progress. 

Transgrid’s new logo has been designed to represent an axis of endless possibilities and transformation. As part of the brand overhaul Transgrid has also created a new indigenous interpretation of the brand.

“I’m really proud that as we look to the future we are also able to honour our indigenous history and the traditional owners of the lands on which we operate today,” he said.

Transgrid provides innovative energy solutions for more than three million homes and businesses. New transmission infrastructure is essential to enabling Australia’s shift to renewable energy.

TransGrid is working with governments and regulators on major projects and innovative solutions, including:

• Planning for Australia's first coordinated Renewable Energy Zone (REZ) in the NSW Central-West Orana region.
• The proposed HumeLink 500kV transmission line to carry electricity from new generation sources.
• Enabling greater energy sharing by upgrading the Queensland to NSW Interconnector QNI and the Victoria to NSW Interconnector VNI
• Building Project EnergyConnect which will connect NSW and South Australia and will be Australia’s biggest electricity interconnector.

Media enquiries:

Jonathon Hall - 0428 413 708   
Jonathon.hall@transgrid.com.au